Founder and CEO of BEDANDROOM
Abdo Carim
Abdo Carim is the founder and CEO of BEDANDROOM, a high-end house of beds, mattresses and bedroom furniture in São Paulo, Brazil.
Abdo Carim El Orra, known professionally as Abdo Carim, is the founder and CEO of BEDANDROOM. He holds a degree in Marketing from Trevisan Escola de Negócios and built his career in the mattress trade through the family business General Colchões, working closely with manufacturers, customers and sales teams.
Company records place him in the mattress trade since October 2008. In 2015, the press in São Paulo’s ABC region already reported his role in running the chain and opening a premium store on Rua Jurubatuba.
In June 2019 he founded BEDANDROOM in São Paulo. The location was chosen for its basement, where customers could try mattresses with time and attention — the origin of the Sleep Experience.
He has led the Sleep Experience exhibitions, which brought together architects and designers in three editions since 2023. The brand has worked with pieces by Karim Rashid, Simone Micheli and Matteo Cibic, and launched a limited edition bed with a headboard signed by Francesco Maccapani Missoni.
Every statement is backed by public sources (in Portuguese): see the sources.
“When I develop a mattress, I start with the quality of the raw materials and how they work together. I look for different levels of softness, always with support and attention to pressure points. I want customers to feel their body held and to discover, through the experience, which mattress lets them relax best.”
Frequently asked questions
- Who is Abdo Carim?
- Abdo Carim is the founder and CEO of BEDANDROOM, a high-end house of beds, mattresses and bedroom furniture in São Paulo, Brazil. He has worked in the mattress trade since 2008.
- When was BEDANDROOM founded?
- In June 2019, in São Paulo, by Abdo Carim.
- What is the Sleep Experience?
- A space in BEDANDROOM’s basement for trying mattresses with time and attention. It started with the store in 2019.
- Is there one right mattress firmness for everyone?
- No. Abdo works with different levels of softness because the right comfort varies from person to person; the way to find it is to try.